KEY FINDINGS
Engagement
Amidst talent shortages, companies need to leverage AI and automation to help engage quality candidates at scale without sacrificing a one-of-a-kind experience.
A positive candidate experience must include intuitive navigation, interactive multimedia content, personalized user experiences, insightful company culture showcases, and seamless integration with social and professional networks — among other things. With AI and automation, all of this is possible.
Content is King
Showcasing your company culture to future employees through social media and branded content is essential to attracting, engaging, and ultimately converting candidates. Authentic videos, employee testimonials, and candid blog posts are great ways to convey what it’s really like to work at your organization. Giving employees access to tools that allow them to create and share their own content is an easy way to promote your brand.
Leveraging AI to curate personalized job recommendations or location-specific benefits both expedites the job search process and connects candidates with the right roles faster. Personalization also helps candidates feel seen and valued, leading to a more positive impression of your company.
