KEY FINDINGS
Conversion
Beyond attracting and engaging visitors, applying for open roles within the organization should be seamless. When it comes to ensuring candidates actually complete a job application, a quick and simple process — with clearly defined job descriptions and strategically placed call-to-actions — is critical.
But the experience doesn’t end there. Communicating hiring status after candidates submit an application is important in setting expectations and showing appreciation for the applicant.
Communication is Key
Candidates expect to hear from companies throughout the entire process, and aren’t afraid to pursue other opportunities if all they receive is a confirmation email that their application was submitted. TA teams must keep job seekers up-to-date on their application status when their resume is reviewed, communicate if the hiring process is delayed, and provide well-crafted acceptance or rejection messages — whether delivered through 1:1 or 1 : many email or text campaigns. Candidates who receive updates about their application status — even if they don’t get the job — will feel better about the company, and in turn, can be re-engaged in the future.
