Key Findings

Industry Breakouts

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AUDIT SCORES & RANKINGS

Fortune 500 Overall Scores

Fortune 500 Overall Scores

OVERALL

51

i

ATTRACTION

54

AUDIT SCORE

EXCEPTIONAL

12%

ACCEPTABLE

5%

UNSATISFACTORY

31%

POOR

52%

ENGAGEMENT

43

AUDIT SCORE

EXCEPTIONAL

8%

ACCEPTABLE

3%

UNSATISFACTORY

4%

POOR

85%

CONVERSION

57

AUDIT SCORE

EXCEPTIONAL

1%

ACCEPTABLE

38%

UNSATISFACTORY

53%

POOR

8%

ARTIFICIAL INTELLIGENCE

37

AUDIT SCORE

EXCEPTIONAL

11%

ACCEPTABLE

1%

UNSATISFACTORY

1%

POOR

87%

OVERALL

51

i

ATTRACTION

54

AUDIT SCORE

EXCEPTIONAL

12%

ACCEPTABLE

5%

UNSATISFACTORY

31%

POOR

52%

ENGAGEMENT

43

AUDIT SCORE

EXCEPTIONAL

8%

ACCEPTABLE

3%

UNSATISFACTORY

4%

POOR

85%

CONVERSION

57

AUDIT SCORE

EXCEPTIONAL

1%

ACCEPTABLE

38%

UNSATISFACTORY

53%

POOR

8%

ARTIFICIAL
INTELLIGENCE

37

AUDIT SCORE

EXCEPTIONAL

11%

ACCEPTABLE

1%

UNSATISFACTORY

1%

POOR

87%

OVERALL

51

i

ATTRACTION

54

AUDIT SCORE

EXCEPTIONAL

12%

ACCEPTABLE

5%

UNSATISFACTORY

31%

POOR

52%

ENGAGEMENT

43

AUDIT SCORE

EXCEPTIONAL

8%

ACCEPTABLE

3%

UNSATISFACTORY

4%

POOR

85%

CONVERSION

57

AUDIT SCORE

EXCEPTIONAL

1%

ACCEPTABLE

38%

UNSATISFACTORY

53%

POOR

8%

ARTIFICIAL
INTELLIGENCE

37

AUDIT SCORE

EXCEPTIONAL

11%

ACCEPTABLE

1%

UNSATISFACTORY

1%

POOR

87%

The graph illustrates the average scores of each audit conducted within the following categories: 


Attraction, Engagement, Conversion, and Artificial Intelligence

Career Site

58

Job Distribution

60

SEO

61

Job Search

43

Personalization

31

Job Description

76

Content

56

EVP & Branding

56

Feedback

25

Chatbot

29

Apply

57

Social Login

30

AI Job Search

44

AI Personalization

29

AI Relevance

31

AI Dynamic

54

AI Chatbot

29

AI Social Apply

59

The graph illustrates the average scores of each audit conducted within the following categories: 


Attraction, Engagement, Conversion, and Artificial Intelligence

Career Site

58

Job Distribution

60

SEO

61

Job Search

43

Personalization

31

Job Description

76

Content

56

EVP & Branding

56

Feedback

25

Chatbot

29

Apply

57

Social Login

30

AI Job Search

44

AI Personalization

29

AI Relevance

31

AI Dynamic

54

AI Chatbot

29

AI Social Apply

59

The graph illustrates the average scores of each audit conducted within the following categories: 


Attraction, Engagement, Conversion,
and Artificial Intelligence

Career Site

58

Job Distribution

60

SEO

61

Job Search

43

Personalization

31

Job Description

76

Content

56

EVP & Branding

56

Feedback

25

Chatbot

29

Apply

57

Social Login

30

AI Job Search

44

AI Personalization

29

AI Relevance

31

AI Dynamic

54

AI Chatbot

29

AI Social Apply

59

Overall Rankings

COMPANY

OVERALL

ATTRACTION

ENGAGEMENT

CONVERSION

ARTIFICIAL INTELLIGENCE

COMPANY

OVERALL

ATTRACTION

ENGAGEMENT

CONVERSION

ARTIFICIAL
INTELLIGENCE

COMPANY

OVERALL

ATTRACTION

ENGAGEMENT

CONVERSION

ARTIFICIAL
INTELLIGENCE

Eli Lilly

85

88

79

90

98

Abbott Laboratories

85

89

86

78

98

Adobe

85

91

80

82

98

Warner Bros. Discovery

82

89

85

70

85

Campbell Soup

82

90

76

78

97

Regions Financial

80

88

85

66

97

Hilton Worldwide Holdings

80

92

78

70

98

Fidelity National Information Services

80

90

79

70

97

Land O'Lakes

80

89

79

70

97

Arrow Electronics

80

89

80

70

98

Southwest Airlines

80

88

84

66

97

Lumen Technologies

80

90

78

70

98

General Electric

80

89

79

70

98

Conagra Brands

80

89

79

70

98

U.S. Bancorp

80

89

79

70

97

Freddie Mac

80

90

77

70

97

Danaher

80

88

79

70

85

Unum Group

80

91

80

66

98

Chewy

80

90

77

70

85

Cognizant Technology Solutions

79

90

77

70

85

Marsh & McLennan

79

89

78

70

98

eBay

79

88

78

70

97

Hewlett Packard Enterprise

79

91

78

66

97

Advance Auto Parts

79

88

78

70

98

Truist Financial

79

90

79

66

97

Honeywell International

79

89

77

70

98

Cigna

79

90

79

66

97

Global Partners

79

88

77

70

97

Thermo Fisher Scientific

79

91

78

66

98

DuPont

79

89

79

66

98

Mastercard

78

89

78

66

97

TD Synnex

78

89

78

66

98

Masco

78

87

75

70

97

Sonoco Products

78

88

77

66

97

Robert Half International

78

89

76

66

85

United Airlines Holdings

77

86

79

66

97

Baker Hughes

77

86

76

68

98

Ecolab

76

87

76

64

98

O'Reilly Automotive

76

87

75

64

97

LPL Financial Holdings

76

86

75

64

97

DXC Technology

75

84

76

64

98

Dollar Tree

74

86

73

62

97

Lowe's

74

89

71

60

86

US Foods Holding

74

85

72

64

96

TIAA

74

79

75

66

85

Laboratory Corp. of America

73

87

71

60

79

State Street

73

87

71

60

91

Merck

73

87

73

56

91

DaVita

73

86

63

68

70

PNC Financial Services Group

73

84

72

60

91

Kohl's

72

87

72

56

79

Centene

72

85

73

56

91

Procter & Gamble

72

85

73

56

79

Republic Services

72

85

72

56

79

Taylor Morrison Home

71

83

69

60

91

CarMax

71

85

71

56

89

MGM Resorts International

71

86

68

56

91

PVH

71

82

63

66

57

Activision Blizzard

70

82

57

70

52

TJX

70

86

71

48

79

Raytheon Technologies (RTX Corporation)

66

80

60

56

63

Walmart

65

72

51

72

42

Citigroup

61

65

54

64

43

C.H. Robinson Worldwide

59

60

53

64

45

Fiserv

59

68

45

64

45

Carrier Global

59

54

59

64

34

Meta Platforms

59

59

47

72

28

Intel

58

67

44

64

46

Capital One Financial

57

59

50

64

38

Becton Dickinson

57

57

52

64

44

Boeing

57

66

49

56

37

Eversource Energy

57

60

47

64

40

Dell Technologies

57

54

53

64

36

Microsoft

56

62

49

58

33

Travelers

56

60

47

64

37

AT&T

56

62

55

52

31

IQVIA Holdings

56

56

49

64

35

L3Harris Technologies

56

65

54

48

39

UPS

56

52

53

64

37

USAA

56

57

48

64

43

FedEx

56

57

48

64

42

Lockheed Martin

56

58

54

56

33

Chevron

56

58

46

64

36

First American Financial

56

59

45

64

38

Coca-Cola

55

61

43

64

40

Target

55

58

45

64

36

Jones Financial (Edward Jones)

55

56

46

64

37

Nike

55

57

45

64

37

AIG

55

50

52

64

35

Amazon

55

62

42

60

35

CBRE Group

54

54

45

66

33

Walt Disney

54

63

42

58

41

BlackRock

54

59

48

56

33

Pfizer

54

49

52

64

40

Stryker

54

58

43

64

37

Bristol-Myers Squibb

54

56

44

64

45

Philip Morris International

54

58

40

66

35

Assurant

54

53

46

64

40

Dow

54

56

43

64

37

Discover Financial Services

54

57

41

64

35

Genuine Parts

54

57

42

64

38

Verizon Communications

54

58

41

64

30

Amgen

54

59

40

64

43

Dick's Sporting Goods

54

49

49

64

37

Citizens Financial Group

54

58

51

52

38

Expedia Group

53

57

41

64

35

Booking Holdings

53

61

50

48

31

CHS

53

64

45

50

34

Oracle

53

58

43

60

34

Coupang

53

55

47

58

29

Rockwell Automation

53

52

45

64

43

Jones Lang LaSalle

53

53

44

64

35

General Motors

53

50

46

64

38

American Express

53

59

37

64

41

Gap

53

52

44

64

35

Quest Diagnostics

53

63

41

54

39

Johnson & Johnson

53

53

50

56

27

CVS Health

53

63

39

56

38

State Farm Insurance

53

64

40

54

36

Exelon

53

49

48

62

34

HP

53

56

40

64

40

Emerson Electric

52

58

47

52

41

Bank of America

52

48

48

64

33

Charles Schwab

52

55

49

54

31

Oshkosh

52

51

44

64

35

American Family Insurance Group

52

50

45

64

33

Automatic Data Processing

52

60

41

56

42

PepsiCo

52

60

42

54

44

CDW

52

52

44

62

33

Jabil

52

51

43

64

35

Zoetis

52

46

48

64

35

Franklin Resources

52

50

44

64

35

Marriott International

52

57

44

56

37

Avis Budget Group

52

50

44

64

33

Regeneron Pharmaceuticals

52

48

46

64

32

Thrivent Financial for Lutherans

52

53

40

64

33

Charter Communications

52

55

47

54

31

ServiceNow

52

53

44

60

40

Textron

52

54

39

64

38

Qurate Retail

52

52

41

64

37

Alcoa

52

52

41

64

38

Chipotle Mexican Grill

52

61

39

56

35

3M

52

48

45

64

43

Cisco Systems

52

55

51

48

27

Nvidia

52

52

41

64

33

Xcel Energy

52

56

37

64

43

Equinix

52

50

42

64

35

KeyCorp

52

48

45

64

33

Science Applications International

52

54

41

62

35

Uber Technologies

52

57

46

52

35

Gilead Sciences

51

49

44

64

35

Albertsons

51

58

38

60

41

MetLife

51

49

46

60

33

Baxter International

51

57

42

56

32

UnitedHealth Group

51

53

43

60

37

Tenet Healthcare

51

56

42

56

36

AbbVie

51

56

43

56

36

Caterpillar

51

49

43

64

33

HCA Healthcare

51

51

42

62

33

AECOM

51

57

37

60

38

Visa

51

55

44

56

36

ConocoPhillips

51

52

39

64

29

Kimberly-Clark

51

47

44

64

31

Huntsman

51

50

41

64

35

Northwestern Mutual

51

53

38

64

30

Cummins

51

53

42

58

34

Salesforce

51

54

44

56

27

Blackstone

51

48

42

64

35

J.M. Smucker

51

49

41

64

33

Sysco

51

54

36

64

35

Analog Devices

51

47

49

56

29

Intuit

51

57

45

50

26

VF

51

49

41

64

35

American Tower

50

55

41

56

38

Advanced Micro Devices

50

62

36

54

34

Lululemon Athletica

50

51

41

60

33

Mosaic

50

50

39

64

33

United Rentals

50

52

37

64

35

Vertex Pharmaceuticals

50

49

40

64

35

Duke Energy

50

44

45

64

35

Nationwide

50

49

40

64

33

Loews

50

49

40

64

43

Ulta Beauty

50

56

44

50

28

PG&E

50

55

47

48

32

Walgreens Boots Alliance

50

51

46

54

29

Cleveland-Cliffs

50

53

35

64

35

Prudential Financial

50

50

38

64

35

PayPal Holdings

50

56

42

52

27

Massachusetts Mutual Life Insurance

50

49

38

64

33

Hormel Foods

50

55

40

56

38

Mondelez International

50

54

40

56

29

Booz Allen Hamilton Holding

50

47

41

64

33

Texas Instruments

50

49

38

64

37

Wells Fargo

50

51

44

56

27

Macy's

50

54

40

56

34

Moderna

50

51

36

64

33

Jackson Financial

50

47

40

64

33

Valero Energy

50

47

40

64

33

Home Depot

50

60

33

56

28

Fox

50

50

37

64

33

Elevance Health

50

52

35

64

38

McDonald's

50

51

40

60

43

Live Nation Entertainment

50

49

38

64

35

Waste Management

50

50

43

56

33

Applied Materials

50

60

37

52

35

Netflix

50

52

44

52

30

Avnet

49

48

38

64

39

Comcast

49

57

36

56

31

Motorola Solutions

49

49

38

64

33

Fluor

49

50

36

64

33

Huntington Bancshares

49

57

35

56

30

IBM

49

50

37

62

29

Southern Company

49

61

39

48

37

Delta Air Lines

49

45

42

62

30

NCR

49

48

38

64

33

Altria Group

49

58

36

54

35

Corteva

49

47

40

62

45

S&P Global

49

51

38

60

33

UFP Industries

49

45

41

64

38

Tesla

49

58

38

52

31

Lennar

49

55

36

58

37

Sherwin-Williams

49

53

42

52

36

McKesson

49

52

49

44

33

Hertz Global Holdings

49

55

40

52

34

Ford Motor

49

55

40

52

34

ON Semiconductor

49

50

41

56

36

Hartford Financial Services Group

49

44

41

64

33

TravelCenters of America

49

54

38

56

33

Northern Trust

49

48

36

64

35

Estée Lauder

49

51

40

56

31

Corning

49

47

43

58

29

Viatris

49

43

41

64

35

Arthur J. Gallagher

49

55

37

54

34

FirstEnergy