KEY FINDINGS
Attraction
In the dynamic landscape of modern recruitment, a highly personalized candidate experience is non-negotiable for companies aiming to attract top talent. Today's job market is competitive and workers have options — making the career site an essential gateway through which prospective candidates form their first impressions.
To gain a competitive edge, organizations must ensure their sites are easily discoverable, convey a strong employer brand, are easy to use, and provide a comprehensive snapshot into their culture. This helps candidates find the right job faster, while getting an accurate glimpse into working for the employer.
Simple Search
Candidates should be able to easily find relevant jobs based on unique criteria like their specific skills, experience, and location. The search functionality must be intelligent enough to understand a candidate’s search and relevant keywords to deliver best-fit jobs within seconds.
Social Strategy
Today’s global culture is constantly connected, and the majority of candidates are now checking social media before visiting a company’s site to find jobs. Using social media to advertise open roles and opportunities is a best practice, as it’s a great way to boost the promotion of roles — especially those that may be hard to fill. Having a dynamic social media presence also allows candidates to connect with your brand, learn about your company culture, and envision themselves fitting right in.
